Remember way back in 2009 when people said stuff like this…
“Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.” Wall Street Journal
Well, email isn’t dead yet, but Google Wave sure is.
Not only did email not die over the course of the past 6 or so years, but it has thrived becoming ever more sophisticated with targeting, segmenting, and analytics features that powered a new discipline called marketing automation.
And now Amazon wants in.
In a move that could challenge both Google and Microsoft, Amazon announced that it will launch WorkMail. According to the announcement; WorkMail enables Amazon to “manage the non-differentiated heavy lifting involved in corporate email and calendaring.” Has Amazon lost its mind? Why on earth would they put all that work into building a platform to support email when it was pronounced dead six or eight years ago? Well, apparently IT executives are getting a lot of internal heat from corporate users who want to “go rogue” using Gmail and Google Drive for everything and Amazon’s promise of delivering convenience with encryption and security is welcome news.
But still, social media is popular. Why isn’t Amazon building the Amazon social media collaboration platform instead? Probably because of Google Wave, Google Plus, Friendster, My Space and all the rest of those email killers that didn’t kill email as predicted.
Seems email just gets stronger. Guess it’ll be around a good while longer.